"Cavalcade Of America" series added to "club members area". 293 Shows: Cavalcade of America was a weekly show, sponsored by the DuPont Company, on radio from 1935 to 1953. Originally on CBS the series pioneered the use of anthology drama for company audio advertising. Cavalcade of America documented historical events using stories of individual courage, initiative and achievement. This was consistent with DuPont's overall conservative philosophy and legacy as an American company dating back to 1802. The company's motto, "Maker of better things for better living through chemistry," was read at the beginning of each program, and the dramas emphasized humanitarian progress, particularly improvements in the lives of women, often through technological innovation.
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